19 Ways To Identify And Eliminate The Bullshit From Your Life

The World You Desired Is Real
It’s really hard for me to tell you this today, but it’s the truth and it will come out sooner or later: I have a disease.

Worst part – Chances are you are infected too.

I’ve just turned 30 and after spending the majority of my career learning, mastering, then teaching valuable skills to others (including how to get girls and how to get money)…

I’ve dealt with and luckily been diagnosed/cured (multiple times) with this most violently aggressive disease on the face of the earth.

Steven Pressfield in his epic book ‘The War Of Art’ calls it “The Resistance”…


and it’s incredibly debilitating.

The Ultimate Premise:

This is your life. Not mine. Not your partners or your parents or your families. It’s YOURS.

It’s a movie. YOU get to choose how it goes down and YOU write the script – anything else is BULLSHITTERY.

Will it be a Drama?
Heartbreak Story?

Or an epic Action/Adventure?

It’s YOUR choice and YOUR goals, dreams and desires that form YOUR movie script.

Never in the history of the human evolution has there been a better opportunity to get what you really want right now.

Want to tell your boss to f*$k off so you travel around Asia and Europe for 3 years straight? No worries.

Wanna buy expensive cars, clothes and get bottle service in Vegas for a month? It’s yours.

Wanna save/change the world? It’s for you to do as well if you want.

When your sister can’t afford the best band in Australia to play at her wedding – wanna jump in and make it happen for her? You can do that too (true story).

What’s the one thing that’s going to allow you to do all this?: Money.

Anything else is pure BULLSHITTERY.

It’s up to YOU to implement the proven, logical formula:

1. DEFINE what it is you really want while you are here on this planet
2. GET a good, proven plan and help (from an EXPERT)
3. EXECUTE the plan whilst

19 Ways To Identify And Eliminate The Bullshittery Disease From Your Life:

1. Reality Is Your New Best Friend. Forget Your Passion

If stuffed penguins are selling and the market wants that: you’re selling stuffed penguins.

It’s like the guy that dreams about this one girl and goes to bed each night fantasising about how she is in love with him and playing all these movies in his head about how they are going to magically skip along sunset beaches together forever – the reality is she is probably off with some other guy… No matter how much he wishes to the heavens it wasn’t true, and she was snuggling up with him tonight – that’s reality.

Wolf Of Wall Street

Same goes with fantasies of fame and riches.

Wanna be great at guitar and become a mega star? Cool. Not gonna happen if you have a day job of doom. According to the bestselling book ‘Outliers’ it takes 10,000 hours to master something… 416 days straight. That’s reality.

Here’s a plan that’s proven to work: Find what the market wants – sell that – automate the business so you don’t have to be there – then go learn your guitar.

One of our Secret Society Mastermind members, Matt from the UK (who is a wicked music producer) did just that – He made reality his best friend. Instead of praying for a record company to sign him and make him a superstar (which you know isn’t gonna happen with the state of non-existent music sales now days), he built his Freedom Business so he had the income and time to be free and creative.

This “rule of reality” applies and relates to all the below rules. It’s the litmus test of Bullshittery: Constantly ask yourself “Is this true?, is this the reality of the situation?”.

Note: This same rule made Ray Dalio one of the richest men in the world and it’s a quality that permeates through every fibre of my own personal millionaire mentors that i’ve been lucky enough to have over the years. Read Dalio’s amazing treatise called ‘Principles’ which is at the end of this article in the Resources section.

2. Forever Tweaking And Perfecting An Idea In Your Head: Therefore Not Launching Anything In The Real World = Bullshittery

This also takes the form of having lots of amazing business plans and thinking you are some sort of Richard Bransonesque God because of these great ideas – yet not executing on one of them to see them outside your head and physically in the real world for people to buy. Total. Complete. Bullshittery.

The amount of people I’ve seen sit in front of their computer for days, months and even years tweaking and perfecting an idea before even launching a 1.0 version to see if anyone actually will like/buy it is INSANE.

It’s a fear of ridicule that is preventing the launch. It’s a fear that all that thought energy and work will go unnoticed and unappreciated.

Well – there’s only one way to really know: Get your shit out there in the market and let them hate it or love it. Either way it’s FEEDBACK IN THE REAL WORLD for you to use to create something better or even completely discard the idea and be a step closer to the one that’s going to make it.

One guy I knew spent over two years and thousands of dollars tweaking, researching, hiring a team and building before one real world customer even saw the thing (it was an app). It failed. What a costly lesson on his business journey – learn from this dudes mistake and get your stuff out in the world ASAP. Fire it out, then tweak.

3. Watching TV Constantly, Forever Checking Facebook, etc = Obvious Bullshittery

Checking Facebook

4. Not Doing Things That RING THE CASH REGISTER = Bullshittery

So you’re starting a business. Great. What’s the first thing you do?

Setup a company?
Get all your legal status, tax and business name set up?
Hire some staff and maybe an office?



Nothing happens in business until your cash register rings that very first time. Or in our case – you get a nice little email saying “You have just received $4980 in your PayPal account.”

I’ll never forget when a close friend lost his job at a big real estate training company. He came home (we were living together) super upset and depressed. The next morning he got out of bed and decided to go wash his car (that he would probably have to sell now as he had a mortgage and lifestyle to fund)… Scared as hell – He thought deeply about his situation as he drove slowly to the car wash and made a pact with himself: “I’m going to drive through this automated car wash – and by the time I come out the other side, i’ll have my first client in my new business”.

A business that didn’t even exist.

He opened his address book in his phone and started dialling. Coming out the other side he had his first client who signed up for a monthly phone coaching package that hadn’t even been made, for a company that didn’t exist – which kept him alive whilst he built his website and all the other stuff.

Weeks later he had many clients. Now he’s internationally recognised as one of the most elite real estate trainers in the world.

All from getting fired (a seemingly devastating thing). All it took was one drive to a car wash – and most important ingredient: RINGING THE GOD DAMN CASH REGISTER.

To this day I remember the look on his face and how scared he was that morning he left to go wash his car.

At all stages of your business, whether you are just starting up with no idea, or worth millions: your one and ONLY job as the director of this movie is to RING THE CASH REGISTER. Then use that income fuel to fund the movie of glory. That’s it.

5. Not Dreaming And Thinking BIG = Bullshittery

See all those successful people out there? The ones with all that money and confidence and women. The ones that make you feel pretty inferior?

Let me tell you an insiders secret they don’t want you to know: It’s all FAKE.

The truth is most successful people feel like an imposter.

They are waiting for the tap on the shoulder from life to say “Hey you – you’re faking it – get back down in the normal world of doom where you belong”. The truth: I’ve been waiting for the touch on the shoulder ever since 19 when I had some people show up to a course I was teaching in Hollywood… and even though in reality I can feel scared that it will all go away sometimes – i’m still gonna keep on pressing forward until that tap on the shoulder comes.

When you get your first Freedom Business sale, that is someone sending you cash money for your work – you’re going to feel a massive rush of excitement but also a small feeling of impending doom and fear as you step out into the unknown, unchartered territory.

Am I really a businessmen? an author? an entrepreneur? a success?

That is until that person who bought your stuff absolutely LOVES IT.

You can breathe… That is until the next sale/book launch/blog post/business launch.

Successful people are just as scared as you, yet they had the balls to leave that feeling to the side and go for something big anyway.

As the old saying goes “It’s lonely at the top” because most people are scared to really think and dream big in the chance that they just might achieve it!

It’s easier to simply fit in.

Are You A Lion Or A Sheep?

The Lion That Thought He Was A Sheep

There is an old Zen story that illustrates this entire philosophy perfectly. It’s a story about a lion cub who got lost and was brought up by sheep. He therefore acted like and thought he was a sheep until an old lion captured him and took him to a pond, showing him his reflection.

Many of us are exactly like this lion. The inner image we have of ourselves comes not from our own direct experience (Rule 1: Reality) but from the opinions of others.

A ‘personality’ imposed from outside forces replaces your individual light and you become just another sheep, in the herd – unconscious of your own true lion identity.

In a nutshell: You are who you BELIEVE you are. It’s a choice to adopt a sheep or lion identity.

Can’t you just hear the people around you: “Who are you to dare think you can do something amazing with your life? Who do you think you are starting a business? Why are you acting so confident you’re not like this? You’re going to FAIL… Come back down to my level and live a life of quiet desperation and misery.”


You’re going to need big dreams because most people don’t dream big… therefore they can actually be much easier to obtain (less demand = more supply – reality economics).

There’s a concept called “Fake It ‘Till You Make It”. Use it. Go buy those clothes you put off because they didn’t fit the image that other people have of you. Start walking taller and get aggressive with what you want and will accept in your movie script.

At the end of the day you’re the only one who controls how shit will go down. Start flying that aircraft at a higher altitude, lion king.

6. Following Someone Else’s Life-Movie-Script Instead Of Your Own

Those Nights In Sweden

Enjoying A Casual Night Out In Sweden

If your girlfriend/boyfriend doesn’t respect what is important to you = Bullshittery.

Get rid of them ASAP and minimise the break up downtime by excitedly refining your own movie script to something that’s bigger and better.

It’s called inner boundaries and you need to guard them as if your life depended on it – because it does.

Picture your deep inner world like a castle you need to defend and SHUT THE IRON GATE IN YOUR MIND in order to MAN THE FUCK UP. Don’t look at all your old photos of you and your ex tenderly embracing each other. Don’t look at her Facebook or think about her. All that Bullshittery will just hold you back from doing the things that need to get done. When you shut the iron metal gate on people and situations you don’t want – you give yourself personal pride and power that echoes into all areas of your life whilst simultaneously attracting the right type of people into your world.

This isn’t being cold. It’s being real. All that time you spent cherishing with that girl who doesn’t respect you can be spent getting your hustle on and making your movie.

This rule also applies to your boss or any other authority figure in your life. They have their own movie script agenda for you to fit into. REFUSE.

Trust your gut. If you feel like you are following someone else’s movie or adjusting your own behaviours and actions based on another person then it’s time to back away and get back to your own script.

Always remember you are the one with the pen. Write whoever you want in the cast for your movie.

Am I saying walk in and tell your boss to shove it tomorrow? No. You’re smarter than that. Use your spare time to launch your successful Freedom Business so that in 12 weeks you can walk in and politely inform him your services are no longer available OR you’ll be happy to be an outside consultant at a fee 400% more than your salary.

I remember my Dad telling me every time we saw each other to get a job and not to start a business because it would fail. He would look at me like a wounded little boy that had no idea what he was doing. It felt pretty bad to be honest. A lesser man would have dropped the silly idea of dreaming big. However Instead of getting angry with him and shunning him – I kept my inner iron gate shut and quietly worked away in the background making my business successful.

Fast forward to now – It was great to be able to take him to Las Vegas (all the way from Australia) for his 60th birthday and have a golf trip together. He also enjoys taking my Corvette for a spin and coming to stay at my inner city townhouse.

I’m glad I did it this way: working quietly away at your goals instead of declaring war on the people that didn’t understand.

He still worries. But that’s just him being a Dad. You just smile, do your thing and let others do theirs. That’s part of handling life like a boss.

Your script, you’re in control.

Closely related is…

7. Hanging Out With People Who Don’t Support Your Goals, Dreams And Desires (Movie) = Bullshittery

Reality: If you want to get your goals and be successful you’re going to lose some friends.

Some will get jealous of your new found fortune, some will attack you and try to drag you down, but the most likely is that some will just fall away naturally as you expand your circle to include people that are more like you. People that by just being around, elevate your soul and make you come alive.

I have a theory that on a deep level – people with the same soul end up attracting other people with similar souls into their lives.

This theory has been proven each and every year with our Freedom Business Secret Society Mastermind community. Every time we go on a Freedom Trip (where all of us who built freedom businesses meet up somewhere exotic in the world – see Greece Freedom Trip photo below) – whenever new members meet for the first time they are TRIPPED OUT at how similar we all are. It’s instant lifelong friends.

This because we all share the same element: we are all on the same quest.

SSM Community Freedom Business

Secret Society Mastermind In Greece

It’s so powerful and natural to connect with people on the same quest as you. Use that power to move toward the people that vibe with you and your goals and away from those who can’t see the vision you have.

Not vibing with the people in your life right now? That’s cool. They probably don’t have the same quest. Do everything you can to find a tribe of people who are on the same quest. Life feels effortless and easy when you have your tribe.

8. Not Taking Personal Responsibility For How Your Life Is Right Now = Bullshittery

Too many people play the victim card. You’re better than that.

It’s easier to blame the government for the state of your country. It’s easy to blame the boss for your lack of money. It’s easier to blame your parents for their lack of support.

You can blame and whine all ya like… It’s not going to change your actual real life situation though is it?

You’re a big boy now – therefore the little choices you have made and the life you have created leading up to this moment have been yours. Own them.

Own the world you live in right now:

Whether it’s the life you want or not – you are responsible for how things are right now. Not your parents and how they treated you, not your native background, not your mental illness, not your school teachers… YOU.

If you’re fat it’s pretty simple – you eat too much cake and don’t move around enough. It’s not your genes or the way you were raised or whatever other victim excuse you can muster.

It’s pure fact. REALITY.

You and I are made out of the same stuff (legs, arms, head, brain, skin, bones) and you have the same access to information through the internet on how to fix things as I do.

Secret Society Mastermind

Secret Society Mastermind In South Africa

If you’re broke – you are either working for someone else to get rich, or you spend your money on Bullshittery (read: blowing your cash on escapism things like getting smashed every weekend/drugs or crap you don’t need).

I’m all for getting smashed, but i’m not doing it to escape a life I hate. I’m doing it because I enjoy a drink or seven with friends.

The real power happens when you take responsibility for the way things have shown up for you in life now – good or bad. Honour the moment you are in. Then you can take responsibility and DIRECT how things will happen in your movie in the future.

Recently i’ve started hitting the gym again. I’ve been honest with myself that I could be in better shape. My first workout was HORRIBLE. I was a lot more unfit than I thought… yet I was happy because at least I know where i’m at so I can start heading to where I want to go.

Same as when you walk up to that girl at the bar and get blown out – it’s not failure – it’s FEEDBACK so you can use your new best friend (reality) to refine the script and get what you want.

In short: Don’t be the “victim guy” because people will not want to hang around or support you.

Again: You have access to the same internet that I do to figure out a better way to get more income or a better body or a better lady friend. Although a word of caution: the internet is 99% Bullshittery, especially on these subjects. Which leads me to the next point…

9. Getting Advice From Anyone Other Than A Proven Expert = Bullshittery

A proven expert is someone who has actually done EXACTLY what YOU want to do and can translate that into a direct plan for you to follow.

You HONESTLY think that $27 ebook or $9.99 amazon book is going to give you the answers you need?

No. If you want access to the REAL stuff that’s going to work you will have to PAY. I personally invest around $30,000.00+ a year in the BEST courses or travelling to build relationships with people who have done what I want to do. I’ll make that back and more a lot faster than if I sat, dicking around on the internet trying to do this by myself.

Above I mentioned how I started hitting the gym again. What was the very first action I took? I found the winner of Mr Southern Hemisphere bodybuilding competition who just so happens to live here in Melbourne and paid him $150 for a quick consultation. I got more DIRECT REAL VALUE out of this half an hour that I would have spending days researching the perfect diet and training all week on the internet.

Take note about how I deliberately chose the best bodybuilder in Australia – not some fat personal trainer at my local gym who will write me up the same standard program as the rest of the sheep. You want to be the best you need to learn from the best. The guy thats been out there interacting with reality and came out a winner. That’s the guy you call.

Have you ever heard of the concept of “Buy in”?

Focused Intention Towards Goals

Buy In = A Pure Focus Toward A Goal

Buy In

The amount of ‘buy in’ you have will predictably determine the amount of success you have.

It’s when you invest ALL of your energies into something. Physical, mental, emotional, financial and spiritual. Everything you have: directed and focused toward a single goal

See I have friends who want to learn this whole Freedom Business building thing from me. They see all that i’ve done and say “Hey Tim can you show me how to do it?”. In the past i’d sit them down and have a coffee, lay out the exact plan that they need to hit their target income and goals only to call them a week later and find out that they didn’t do a single thing i’d set out.

Apart from pissing me off for wasting my time, It would baffle me as to why someone who wanted a goal so much didn’t do the necessary steps. Or would start and do some of it, then fall off.

The answer was buy in NOT motivation levels.

Do not worry about motivation because motivation will come and go like the wind. Motivation will NOT get you through the hard times. Only BUY IN on ALL LEVELS will.

That’s why now I send all my friends to my email opt in (which I only send emails out I’d send to my closest of friends) and if they really want to learn, they will invest in my next round of the Secret Society Mastermind course. Only then will they actually see the Freedom Business success that they crave show up.

When you get excited about a goal and it’s achievement make sure the very next thing you do is buy in. Say you invest $5000 in learning something from a proven expert (meaning you will actually get that value back and more). You’re much more likely to execute on this than if you paid $9.99 for a kindle book on the subject.

You will shave years and years off your learning curve if you get the right training rather than sitting there trying to figure it all out on your own. I’ll go as far as to say you’re straight up doomed to end up on the scrapheap pile of broken dreams if you don’t get a proven expert to show you the way.

Don’t re-invent the wheel. Meet someone who already has the map and do whatever it takes to get it from them.

10. Not Being Honest And Cutting Through To The Core Of An Issue = Bullshittery

Putting off that phone call? Difficult conversation? Running away from certain people or situations?

Time to man up and GET REAL with this stuff. In order to keep moving forward with inner confidence, you need to be honest with firstly, yourself, and secondly, everybody else.

Start today by simply telling people how you really feel. Don’t censor or filter it. Let it out and see your own personal confidence immediately skyrocket.

A word of warning though: Sometimes honesty without compassion is just being an asshole. Part of being a boss at life (and business) is understanding your audience. Have empathy for the person you are being honest with by understanding where they are coming from too.

For example – say you’re not happy with something your boss is doing: “Hey boss, I feel that the way we are handling the marketing could be done better – is now a good time to share this with you?”

The key is the “I feel that X therefore Y”. You can’t argue with feelings and here’s the best thing – people appreciate and crave AUTHENTICITY. They may not agree with you but they will respect you for your honesty.

This is so true for your business and what you are selling as well.

Secret Society Mastermind

Secret Society Mastermind Freedom Medallion

Are you HONESTLY creating real products of REAL value for people? Or are you just trying to get money with no focus on the end user?

The latter can be okay in the short term but devastating in the long run for everyone involved.

Be honest. MAKE AMAZING STUFF. Stuff that when people buy it – they are so excited that they tell all their friends about it and give you glowing testimonials naturally.

It’s just as easy to do this than to focus solely on the money grab.

11. Not Closing The Doors Of Your Past = Bullshittery

I’ve done dumb things. A LOT of dumb things. In business, relationships and life in general. But once a goal is set in your mind then the doors on your past are to be SLAMMED IRON SHUT.

No need to go deep and revisit inner wounds from the past. That will just make your brain go in circles about “what you could have done” which doesn’t serve you or your goals.

When you find yourself thinking about that old girlfriend/boyfriend, that business that failed, that person in your life who doesn’t like you: SHUT THAT GATE or you will drown in a sea of mental Bullshittery. Just go do something else – like refine your movie. Hit the gym. Eat well. Do something nice for someone you love.

Time and time again it’s been proven that every adversity contains the seed of greater or equal reward. Ask Napoleon Hill from Think and Grow Rich – his book “Grow Rich With Peace Of Mind” contains this secret i’m sharing with you now. Get it, read it, live it and see your life transform into what’s advertised on the cover.

12. Letting Your Head/Ego Get Too Big = Bullshittery

If you close the doors on the failures in your life you have to close the doors on past success too.

Don’t let your head get too massive. Keep a quiet confidence about you when things go right and acknowledge that as quickly they have gone great, they can go bad too.

People who eliminate Bullshittery are usually on an even emotional keel. They enjoy the shit out of life for sure, but they don’t get too far manically excited and they don’t get too far deeply depressed. It’s more of an equanimity (as buddhist circles would call it). This rests squarely on their ability to shut that iron mental door when necessary.

I’ve personally found that something as simple as 10 minutes of meditation in the morning and night is a fantastic way to keep this in check. Science has proven it as well.

13. Taking Life Too Seriously = Bullshittery

View life as one big video game. If you press this button what happens? Feedback -> Reality -> Press another button -> Feedback -> Reality.

That’s all it is. Might as well have fun whilst doing it. Make jokes and talk rubbish whenever you can. Humor is a great way to get through the day/life. My close friends and I are all on a WhatsApp group and talk trash on there all day long.

Here’s why it’s important: Shit happens. Stuff you can’t control happens. You’ll get curveballs. It’s tough sometimes.

Instead of manically trying to control everything – it’s time for you to relax, put your feet up and have a good old laugh.

Secret Society Mastermind Thailand

Secret Society Mastermind – Thailand

Ultimately you must develop within you the capacity to light yourself from the inside. Making your way through the darkness, doubt and guilt when you find yourself without any companions, maps or guides.

This could be hours spent alone in your apartment crafting your new business… or walking up to a girl at the bar having no idea what will happen (but going for it anyway).

As long as you are following the smiling, glowing light inside, you’ll be ok and you will be comfortable with time spent alone. Own that time like you chose it and stop yourself from fantasising or distracting yourself from what needs to get done for you to move forward.

14. Seeing Someone Who Is Successful and Labelling Them as Evil/Capitalist/Mysoginist/Hippie/etc = Bullshittery

Dan Bilzerian

“I feel like if I eat enough of these Lucky Charms, good things will start happening for me” – Dan Bilzerian

Before criticising or judging someone ask – are they living their own movie?

Criticising the successful (or anyone for that matter) is full Bullshittery.

Chances are they are living their movie and you aren’t – that’s why you’re quick to judge. You’re hating YOURSELF not them.

Same law applies when you get criticised. It’s not about you – it’s about the person throwing the mud. They are quietly unhappy inside so the only thing you can do is not react, smile to yourself and keep “doin ya thang”.

Perhaps your boss way of dealing with life will inspire them to snap out of their own Bullshittery.

Perhaps it won’t. Who cares?

You’ve got more money to make and more fun to have.

15. Feeling Inferior, Not Good Enough or Worthless in Comparison to (Insert Perceived Higher Value Person Here) = Bullshittery

There are a great many who profit from your feeling of worthlessness.

Society has naturally, through the open capitalist markets, created a structure where you are bombarded with advertising that makes you feel like shit – so you buy something to “fix” yourself. Easy Marketing 101.

Here’s a newsflash: You’re not broken. You don’t need fixing. You’re absolutely perfect because you are YOU.

The sooner you wake up to this fact – the sooner you can be a better person in the world. Smiling at people instead of feeling defensive. Getting more social and enjoying yourself instead of feeling like you need to live up to an image that is never realistically attainable anyway.

The reality is you came from the same womb as everyone else and you’re heading the same place under the dirt as everyone else.

If you’re fat and it’s getting you down – you have everything at your disposal to change that. If you’re fat and happy who really cares?

Same if you’re broke and it’s getting you down – you have everything at your disposal to change that. If you’re broke and happy who cares?

I’d much sooner hang out with the fat broke happy guy, than the rich good looking asshole.

Don’t let the ads or the internet fool you. You’re on the other, more powerful side of the fence now – the ad creator. The PRODUCER not the consumer.

You could try and argue that this type of marketing and capitalism is bad/greedy/wrong/etc but remember our golden rule: It’s not your job to complain about the state of the world… it’s your job to do your best with with the way things really are. It’s like golf – you gotta play the ball as it lies. If you hit it into the sand then you can’t just wish it out of there or argue about it.

If you want to change the world for the better then that’s very noble of you… But you’ll need money.

Nothing is more pathetic than someone who wants to help the world but can’t help themselves.

Play life as it lies. Reality is your new best friend.

16. Not Telling People You Love, That You Love Them = Bullshittery

There’s nothing more important in this world than your close, carefully chosen friends and your own family. NOTHING. They form part of your TRIBE and you are to protect and love them with everything you have.

In return, they do the same for you. As a human being, biologically on all levels you need this – there is no getting around it. It also feels great to love people so much and have that feeling reciprocated. I’m not talking about a needy comfort type of love – i’m talking deep “i’m so happy you are in my life” type love.

Going to sleep at night and waking up in the morning knowing there are people out there who are happy to have you in their world is a pretty amazing feeling. Much much more amazing than going to sleep with a large bank balance. Both is the ideal but if I had to choose one – i’d choose my tribe every time.

When you hug someone HUG them so they feel that you love them. When you shake someones hand give them a firm shake with a look in the eye that says “I’m so happy to see you and be with you right now”.

And most of all: Tell them you love them. It doesn’t have to be a creepy “I love you” (in a deep, weird tone)… It can be as simple as at the end of a text message say “Love ya” “Have an excellent day”.

17. Not Getting Excited And Positive Around What You’re Doing = Bullshittery

If you wake up each day and groan at the alarm clock, pondering the rubbish you have to do that day then something is VERY wrong.

You need to wake up as EXCITED as a kid at christmas. With the wonder and excitement of the unknown adventure ahead.

That scenario sounds very unrealistic to the person in the day job of doom – but for those in the Secret Society – it’s reality. I’ve been in both situations and i’ll never EVER go back to the alarm clock day of doom.

18. Unnecessary Worry and Anxiety = Bullshittery

How often do you run all types of failure scenarios around in your head?

What if it doesn’t work? What if I fail? What if I suck?…

All Bullshittery.

If you fail you get FEEDBACK. Feedback that makes you one step closer to your success. I won’t go on about how many times Edison tried the light bulb invention. Those examples have been done to death.

Just push that worry to one side and keep going anyway. The reality is you have no other option. If you worry and it stops you from taking action then you’re screwed 100% of the time. If you worry yet keep going, you still have a shot.

Important Note: Never underestimate the power of human RESILIENCE. As I said earlier – within you is the EXACT SAME power as all those sport and life heroes you look up to: to pick yourself up, dust yourself off and go at it again – no matter how bad or hard things get.

Remember that we’re all made out of the same stuff. It’s what we do with it that counts. Action, action action.

GET MOVING and notice how that anxiety naturally melts away like the warm spring sun on an icy mountain morning.

19. Doing Anything Other Than HUSTLING = Bullshittery

The opposite of someone who indulges in Bullshittery is called a HUSTLER. You’re a hustler. Your one job is to HUSTLE. Hustling is the action you take that makes the cash register ring and your life sing.

A lazer focused hustle toward your goals is ALL that is needed. Goals that put a big fat soul-glowing joyous smile on your face that can’t be wiped off by nobody.

“What!? Hustling!? Oh but I’m not a salesman – I hate sales”… BULLSHITTERY

Do you have a job? Then your actually selling your skills to a company and boss who does not give a shit about you.

This is the complete opposite way that 99.9% of people view their professional life. They think they are lucky to have a job. What they don’t realise is that the school system put them through all that skill learning so a corporation could buy your skills at a discount.

Economic reality: SUPPLY and DEMAND.

The companies get you at a discount because the problem is every Tom, Dick and Harry now has those same skills you have, because you all went to the same damn schools learning the same damn shit.

Listen to me very carefully: you need to understand that YOU are a business – YOU INC – and you can start consciously improving specialist skillsets that are more valuable than most of the horse shit taught in schools and university – where you come out of your decade of learning – only to be competing with thousands of others going for a limited amount of job supply.

Yes. We still need doctors and nurses and all that. There is economic demand for them and if you’re passionate about healing people then that is WIN/WIN. Become the best damn doctor on this earth by honing and refining your specialist skill set.

Lucky I learned this important lesson in economics ten years ago doing something incredibly different than the norm: teaching guys how to pickup girls in nightclubs. I earned way more money, doing something way more fun, on only the weekends – than I did at the entry level accounting job I left.

Pure reality at play: It’s because I learned a skillset that was valuable to a market.

Another tip: What’s valuable today may not be valuable tomorrow. Spare a thought for all the jobs lost in the car and manufacturing industries. As the money moves out of there it has to go somewhere… Currently it’s online and tech that is doing well.

So here’s what you need to do in a nutshell:

Pick valuable products and skillets (by researching and testing out the market to determine if they will actually pay for it) – create a business around it – and own the game.

Ok ok ok – so step-by-step HOW do you do this?

The four step, logical formula:

1. DEFINE what the hell it is you want while you are here on this planet
2. GET a good, proven plan and help (from an EXPERT)
3. EXECUTE the plan whilst

That’s your job as a hustler. Attack each of these steps separately and fiercely to form a complete whole life that serves you, so that you have the fire to serve the world.

It’s funny because as a hustler… although some people may not like you – they will RESPECT you.

And those that like you will actually LOVE you.

People naturally gravitate towards those with clear boundaries and a hustlers spirit. Those people who actively identify and eliminate Bullshittery. Because these are the REAL people who can make REAL change in the world.

They can look after themselves emotionally, physically, in relationships and financially. And because they have done this for themselves first (what ignorant people would call selfish) THEN they can help others.

Being a slave and sacrificing yourself for someone else’s gain is the common age-old manifestation of Bullshittery that will continue to go on until the end of time unless you choose not to play that game.

The brilliant thing is when you make the shift from a BULLSHITTER to a HUSTLER you can come back to your tribe and help them too. That’s the final and most important step in your heroic quest.

I’ve observed some amazing changes to hundreds of people in our small freedom business tribe: Kable (who posts on this blog too) has completely changed his life since quitting his day job of doom and now makes a LOT of money because he is now in control. Not only that he LOVES helping others and bringing back the golden knowledge to our tribe too… When you go through a heroic journey, you WANT to then come back to the tribe and share/help. It’s part of completing that circle of life and desire that everyone has to genuinely help others.

Which, now that I think about it, is why i’m writing this post and doing what I do in the Secret Society Mastermind (SSM) community.

Bullshittery – it’s a crippling disease, but it can be overcome little by little, each and every day and I sincerely tip my hat to anyone who is actively fighting it now.

You can take or leave anything in this article, in the end it’s just my opinion, based on my experience of the stuff that currently works for me.

All of it is subject to change as I interact with reality and play the game some more.

My guess is you will read this and either A) feel a burning fire in the gut – to eliminate the Bullshittery disease or

B) Get offended. Pissed off. Feel more victimised and go eat more cake.

When all is said and done: Haters gonna hate, potatoes gonna potate and SSM members gonna create.

You can’t stop us.



19 Resources And People To Help You Now:

In this section of the article I want to share with you, in no particular order, some of the personal resources I continue to learn from to keep me from falling into the “Bullshitery Abyss Of Doom” and hitting my own personal goals. These people can and will do the same for you and I can’t emphasise enough how great these people and their body of work is. Most importantly they are true experts who you can trust investing in. Pick one, or all, and start soaking up the knowledge.


Ray Dalio Principles

Ray Dalio | Founder of investment firm Bridgewater Associates

Ray’s personal net worth was built from nothing to $10 Billion. His personal treatise on this and life, title ‘Principles’ was where I found the “reality” concept among other great ideas explained really well. Download it for free here.




Tim Ferriss

Tim Ferriss | Author of The ‘Four Hour Work Week’ and Serial Tech Investor

Tim’s book ‘The Four Hour Work Week’ further ignited my own spark for entrepreneurial freedom. His blog is a continual resource for the most actionable and inspiring content for any modern entrepreneur. He’s sold millions of books on a wide range of interesting topics and i’ll continue to follow/read any of his own recommendations. His blog inspired my own blog design so make sure you go direct to the source and check his fantastic blog and books here.


Steven PressfieldSteven Pressfield | Author of The ‘War Of Art’

The War Of Art could easily be one of the most important books i’ve read in my entire life, inspiring this very post. Steven describes the internal forces that try to fight your creative and success goals as ‘The Resistance’ and is a personal favourite read of a great many successful entrepreneurs. His blog is also an never ending source of inspiration from a person speaking directly from his heart and soul as your every day warrior fighting away those inner demons of destruction. Get in on it all here.


Pat Flynn

Pat Flynn | Founder of the ‘Smart Passive Income Podcast’

Patt is a super genuine, down to earth guy who built his freedom empire online and is only too happy to share all the good bits and tips on his podcast. His content and interviews are the latest in Freedom Business building and are a great source of inspiration to thousands of listeners. His family values and humble nature make him a choice expert to learn from. Start listening to his stuff here now.


Chris GuillebeauChris Guillebeau | Author of ‘The $100 Startup’

Chris did something incredible. He created his Freedom Business then traveled to EVERY SINGLE COUNTRY IN THE WORLD whilst documenting the entire adventure on his blog. Not only this, he wrote a fantastic book called ‘The $100 Startup’ that interviewed a ton of successful Freedom Business owners and how they actually did it. Another refreshingly positive, real and down to earth dude who will no doubt help you hit your success goals. Check out his blog and book here.


Ryan HolidayRyan Holiday | Marketing Strategist and Author of ‘The Obstacle Is The Way’

Ryan cut his teeth as the head of marketing for the famous American Apparel using innovative branding and strategy to drive massive growth and sales. He has advised some of my favourite best selling authors such as Tim Ferriss, Robert Greene and Tucker Max – and from what I can gather single handedly ensuring their success. His latest book ‘The Obstacle Is The Way’ is a brilliant work that takes ancient Stoic philosophy (the playbook for getting things done no-bullshittery-style) and makes it applicable and accessible to the average Freedom Business builder. Get on his blog and books here.



Tynan | Author of Tynan.com and the SETT blogging platform

Tynan and his philosophy on life continues to inspire my own personal journey. Not only is his blog directly in correlation with the core values of Freedom Business – but he lives them every single day and you can read all his rad adventures that include buying and island with this friends. He coded his own blogging platform called SETT and you’ll find a goldmine of useful articles and inspiration on his blog here.


Joe RoganJoe Rogan | Entrepreneur, comedian, podcaster, MMA celebrity (plus a lot of other stuff)

Joe is THE guy you wanna have a beer with. Funny, intelligent and knowledgeable about pretty much everything. He’s not afraid to push the envelope in his own life – and share his findings with his hugely popular podcast. He also interviews the worlds leading experts in a lot of different, interesting areas. A must listen and follow here.


chase jarvisChase Jarvis | World leading photographer turned entrepreneur

Chase is a hugely successful commercial photographer which is great, but not why I personally really dig his stuff. He has managed to teach the world that if your an X (let’s say a photographer) you also need to be an entrepreneur as well. Having a skillset is not enough – you need to market that skillset. His own thirst for how to do that for himself (and he has, very well) has driven him to share the same philosophy with others – not just in the photography space. One to keep an eye on.


noah kaganNoah Kagan | Founder OkDork

Noahs blog ‘Okdork’ is a staple among successful bloggers and entrepreneurs alike. He offers straight up, factual yet motivating content for anyone serious about online marketing. Great vibe and another guy you would seriously love to share a beer and taco with. If you want technical know how – this is the spot.


james swanwickJames Swanwick | Australian-American Motivational Coach and Speaker / ESPN Anchor

I met James through Owen Cook one evening in LA and some guys you can tell just “get it”. James is one of those dudes. He goes BIG or goes home. Successfully applying the DREAM BIG rule to land one of the best jobs in the world: Sports Anchor for ESPN – he has since turned entrepreneur and motivational speaker to inspire others to follow their same dream. If your struggling for motivation and want to hear from a true guy who’s actually done it.: He is your man.


julien smithJulien Smith | CEO of Breather

Juliens blog is filled with pure gold right from the entrepreneur playing field. You can immediately tell he is out there testing and tweaking and coming up with rad stuff. His new company Breather is offering space for people to go work or chill out for small time periods. So say you have a client meeting in New York but need somewhere private – you can rent a cool space with WIFI for a few hours. REALLY cool. His writing is fantastic too.


John CarltonJohn Carlton | Arguably the best copywriter on the planet

When I first started marketing. I started with John Carlton. His words just jump out and grab you, excite the hell out of you and then make you buy something (if that’s what he wants you to do). If you can be 10% as good a copywriter as him then you’ve got it made. His courses and learning programs are top notch and timeless. His blog will blow your socks off too. An essential skill for all entrepreneurs who want to ring the cash register (I got that from him btw).


chris duckerChris Ducker | Author Virtual Freedom

I picked up Chris’s book Virtual Freedom after it’s recent release and thought it was a great how to manual for those looking to automate and outsource their business. He gives so many little nuances that will save you countless hours in dealing with and hiring your virtual staff. I wish I had this book sooner. His blog is also an excellent resource if you’re looking to get your own Virtual Assistant as well.


maneesh sethiManeesh Sethi | Entrepreneurial Hacker

I got on to Maneesh through James Swanwick and really enjoyed his “Hack The System” material. His approach reminds me nostalgically and refreshingly of the movie I loved so much back in the day ‘Hackers’ and he views the entrepreneurial game the same way. He is full Freedom Business certified and loves his travel and good times. Get some great tips from his blog here.


andy morganAndy Morgan | Founder Ripped Body . JP

Aside from my local Mr Southern Hemisphere bodybuilding trainer THIS dude is the cutting edge in terms of building muscle whilst burning fat at the same time. If you want a great method of keeping in shape whilst building or running your freedom business on the road, Andy’s articles are inspiring, simple BUT ACTUALLY WORK. See his testimonial pics and you will see how you can get ripped in 12 weeks. Actually for real.


Nomadic MattNomadic Matt | How To Travel Cheaper, Better, Longer

One of two travel sites I frequent. Nomadic Matt is full of the Freedom Business spirit in his travel and adventures. If you want some inspiration as you build your Freedom Business then this dude will make you want to pack your bags and head out the door right now! Great for your goals and inspiration. Matt focuses on tips for doing the travel on a budget – which can be cool when you are in the early stages of Freedom Business building and just want to hit the road. Check him out here.


rob lloydRob Lloyd | Stop Having A Boring Life

How’s that for a title of your blog? Very aligned with the Freedom Business philosophy – Rob did what most people dream of: sold all his stuff and travels permanently. His blog is the other travel blog I regularly check up on as his down-to-earth writing style is great and echoes a lot of my own travel experiences. He also seems like a great dude to have a beer with. Check out where he is now.


Really important: If you enjoyed this article and it was some value to you – it would mean a lot if you could leave me a comment… I read and enjoy every single one…



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  1. bobbe


    Awesome post Tim..

    I can’t tell you how good it feels to be sitting here 2 years after joining SSM, when things are starting to pan out the way I had envisioned..

    For the past 2 weeks I’ve been walking around with goosebumps and tears in my eyes, just so fucking happy. I messaged my parents and thanked them for their support and told them how happy I am. Life has never been so good, and I try to remember that everyday.

    If anyone out there gravitates towards this and is scared shitless, all I can say is get clear on what you want and get started, no matter how small of an action you take.

    Unless you don’t want to walk around with happy tears and goosebumps of course..

  2. Jake


    Excellent article here Tim! Such an uplift in motivation to read it… Thank you!

    A real wake up call for us to cut the fat & BULLSHITTERY on the quest of becoming lean, mean entrepreneurial machines!

    Time to read it a second time already…! 🙂


  3. Alan


    Best post yet! Super grateful to be part of this community – I have never met people more positive, energetic and motivated. Every time I log on to see other members taking massive action and killing it, it makes me go ‘shit now I need to step it up!’

    Totally agree with the point about mentor as well. As a guy who knew nothing to start with, SSM has definitely cut my learning curve by years in terms of learning business, so thank you!

  4. Tian Qi


    Just wow. I can sense the effort and passion you have put into this post Tim! This will definitely be something I will read multiple times. I am currently taking steps to hustle and create a life of my own choosing. Every action that I take down this path is painting a clearer picture of how I envision my life to become.

    Thank you for posting the 19 people and resources that will help me along this journey. I am excited to read about all of them!

  5. andrew


    Nice Tim.
    Thanks to you and actually a few of the mentors/influencers you have mentioned above I have managed to start my own Freedom Business. Actually, I’m in the process of launching my second business built around recurring income. The first business is really a passion based business, and while I absolutely love helping people in its respective niche, I really want automated/outsourced income.

    It’s all about that PSD.

    What you said about successful people feeling like they are an imposter, waiting for some douche-bag-angel-of-death (in a suit) to tap you on the shoulder and let you know that you’re beating the system. I feel like this EVERY hour of every day.

    I CANNOT go back to having to ask permission to leave work early, go for a 2 hour lunch or make a quick stop at the bank.


    I think that this article should be read no only as great motivation, but as a manifesto.

    “The Freedomers Manifesto”

    Thanks Tim, without you and others like you I would have never had the courage, willpower and desire to escape the day job of doom and make my own movie. (I actually recently turned down a job “It just wouldn’t fit into my lifestyle” was my answer – It felt amazing, and the look on the employer’s face was priceless”

    (South Africa)

    • Timothy Marc


      Andrew, thanks for sharing. Love the story about turning down the job!


    • Gabriel


      I’m 19 and I worked for some time for a call center, and THIS was one of the things that bothered me most. I couldn’t believe that there was a huge group of grown men and women, getting paid barely enough money, doing some repetitive ass and boring work, 8 or more hours a day, having to ask for permission to take a piss, swallowing the shitty food from the cafeteria (that costs the same as an hour of work by the way) because we only had 30 min for lunch (and waiting in line, and brushing our teeth, etc) and while eating I couldnt deal with the negativity that the other workers lived in, it seemed as if their only aspiration was to get drunk every weekend…because that’s the only thing they could afford. It’s a really sad situation that millions of people live everyday. Thankfully I’m joining SSM soon and one of my main motivations is to not go back to a place like that ever!

      • Justin Barnes


        Gabriel, I can definitely relate! I’m also 19 but used to work in the restaurant industry as a server/busser. My co-workers were SURVIVING, not living. The only thing they could do was go to work, maybe even go to job number 2 or 3, and then get drunk. Repeated every week. This just saddened me so much and I found myself getting sucked into the same lifestyle as them and had to escape it. Experiencing the “rat race” inspired me to search for a different lifestyle to gain happiness. I hope that SSM will help in my quest.

        Gabriel: Send me an FB add or msg at: https://www.facebook.com/justinhighrolla?fref=ts
        I’m the one with the white and polo.

  6. Henry L


    Hey you, reading this comment. YOU.

    I’m speaking to you who right now A) feel a burning fire in your gut.

    Joining SSM was (and is) a critical life-changing moment. Do you think you can do it?

    I’m 19 years old. When I joined SSM I was 17, and still in high school.

    YOU CAN DO IT. Are you scared? I was. We all are. And that doesn’t make a difference.

    Because I’m speaking to you, who knows this life is yours for the taking, and is a little scared to admit it.

    You HAVE to do it. You MUST take this step. And believe me, taking this step is actually very easy.

    I want to meet you. We all want to meet you, learn with you. If THIS is for you, then in reality, you’ve already made up your mind. But this comment has made you realize it.

    Come Join Us.

    • quinten96


      Yo mate! How much did it cost to join when you were 17? I’m 18 right now and money is a problem :/

    • Gabriel


      Thank you Henry, your message resonated with me a lot. I’m 19 as well. I actually was in class when I got the email from Tim and I spent the whole lesson reading the article and the comments. I’ll definitely meet you someday. Have an awesome day

  7. Ole


    Wow! Great article 😀 Love your work man 🙂

  8. Alan Morales


    Wow… The amount of value in this post is by far the best.
    I look forward to meeting you very soon!

  9. Derek


    Thanks for the great article Tim! I’ll have to re-read it many times as well… lots of wisdom in there from a guy older than me.

    I liked the section at the end where you gave some other great influences to check out. I found out about this blog and you from RSD so it gives me other sources to move forward to as well.

  10. Preston


    2 things I highly suggest checking out for serious no non sense professionals.



  11. Rodrigo Flamenco


    If you’re in a really horrible position in life and you’re thinking of joining SSM please read this:

    I’m Rodrigo, one of the SSM members, I’m from El Salvador, the tiniest country on earth (literally) and one of the top 10 worst countries to live in the world, the reason: gangs, violence and killings.

    Being born in a country where “comfort”, “safety” and “settling” are “good things” I’ve been there for a lot of BULLSHITTERY in my life.

    I grew up in a place where your own goddamn family will urge you to find a “nice stable job” even when its obvious there is truly not such a thing in here. My father made my life miserable for 10+ years. He did it because he thought I was “soft” and that the world was a shitty place to live and that I needed to be “stronger”.

    A “decent” job here is a callcenter job, a place where they will fire you with any excuse at any point, even if you’re a pregnant woman or someone who got a really bad illness. They’ll just fire you with any other excuse (i.e. “your metrics are bad”). And you can see there a LOT of people who are doctors, lawyers, architects, working there because it pays more than their own goddamn careers, even if you have to work 10 hours a day, 6 days a week with no goddamn vacation on the year.

    Yet People here fight HARD really fucking HARD to avoid reality, they don’t want to face it, they don’t want to admit it, they want to ignore it as hard as they can. They make jokes and go to watch hours of TV and are willing to go to riots because of football(soccer) games but not because the government are pushing horrible laws here.

    They freak the fuck out when I talk about the facts, about that we just went from #4 to #1 in killings in the world, the fact that government are looking to get us retired until the age of 80 (average lifespan on this country is 72), and yet they just bow their heads

    “if you keep it small, you’ll keep it under control. If you don’t make any noise, the bogeyman won’t find you.”

    Thankfully I found “The Game” and through that RSD, and through that, I found Tim, I found all this amazing people, I saw exactly THAT. “these people are living like they want to, the people from my country aren’t” so I said FUCK THIS SHIT! NO MORE OF THIS SHIT! and I took a decision that pissed a lot of people, I decided that I wasn’t going to take ANY advice coming from anybody who’s not living their dream, and I was gonna believe a 100% the advice that was given by the people who lived their own movie.

    And it was hard, because with those amounts of BULLSHITTERY EVERYWHERE it’s impossible for something not to get in your mind. But I kept at it, and through my way, I was finding those excuses, those lies, and destroying them one by one.

    I was making $600 a month (which was a lot in my country), with more than $20K into debt (like 2 years of a boss salary). I fucking fought hard, studied hard, hustled hard to get to the “high position” or the “dream jobs” and I DID EVERYTHING! in 5 years after college I was able to get to the top in my country and when I got there, I found reality, not one job in my country was ever going to give me what I’m looking for.

    I was devastaded, I thought that maybe something was wrong with me, I got another job at the biggest newspaper in my country in IT. Thinking “this is good, maybe I can stay here for the rest of my life”, “maybe I should settle in”, and in october 2011, I received a video from you Tim, Freedom Business. I couldn’t ever think of building a physical business in my country since it’s ravaged by gangs, and had friends got shot or died when building their own businesses because they didn’t “paid for protection”. So I never even thought of building one my self, but in the internet, there’s no local where they can get to ask me to pay the “rent”.

    I saw the opportunity, I contacted Tim, I didn’t had the money, Tim told me not to get into debt, and I’m sorry I didn’t took your advice xD but it was now or never. And there was no way of getting the money by my own means. And for many, it was the most stupid decision to give away $2K to someone on the internet whom I never met. I got into debt for 4 months of salary when I was already in debt to get in. I was scared as hell, I couldn’t sleep for the last 3 days before joining SSM. People were telling me that I was gonna get ripped, that it was a scam, all that bullshit. But I went in.


    It took me 2 years but in August 2013 I was able to get the fuck out my day job of doom (here’s the note) https://www.facebook.com/freedombusinessblog/photos/pb.247291215346287.-2207520000.1399325592./495529137189159/

    It took me 2 years not because my country or whatever excuse you might think, it took 2 years because THAT WAS THE TIME IT TOOK ME TO GET RID OF ALL THE BULLSHIT IN MY MIND! In my habits, in my comformism. I knew this pretty well, that I was gonna have to become something totally opposite to the “average” in my country, and I did a great job at that.

    Now some of the people here label me as an “european” or “russian” because of my way of thinking, because my mind is at a complete opposite of where they are now, and even with all those changes there is still a LOT of BULLSHITTERY in my head that I need to get rid of.

    There’s a lot of work to do in my life, there’s a long way to get to my dream place, but I’ll keep going at it, because even if I enjoy that only for a moment, that will be much better than never have lived all this. Than sitting in the cubicle with a woman with no ambition, just waiting to keep quiet enough so the bogeyman won’t find me.

    “I rather live one day as a LION than a hundred years as a SHEEP”

    FUCK THAT!!!!

    I know some of you are scared of joining, I know some of you have those thoughts now, but here I am now working from any place that I want, going to the beach on week days, if I get sick I just lay in bed and take care of myself, with the free time I’ve lost 40 pounds and 22cms of waist in 3 months, and I’m WORKING MY ASS OFF TO PRODUCE A WAY TO GET A CLIENT ANYWHERE YOU WANT EVEN IF YOU DON’T HAVE ANY CONNECTIONS. So if you are in a shitty country with no good clients then YOU WON’T HAVE ANY EXCUSES! When you get inside ssm as soon as you get to the week of getting your first client I promise I will publish there a video specially made for people who are in an horrible position to get their clients to their freedom business.

    And that is what SSM is all about, you won’t only have Tim helping you. You’ll have more than 300 bad ass motherfuckers who are already living like you want giving you advice, and the other 200 to 400 bad ass motherfuckers who will start with you, doing exactly as you’re doing and getting MASSIVE FEEDBACK in so little time.

    And if you come from a first world country or second world country and thinking some shitty excuses for “why you can’t achieve this shit” MOTHERFUCKER! remember that there are guys here who were born in the worst possible scenarios and are kicking ass! YOU DON’T HAVE ANY EXCUSE!


    The real damage is done by those millions who want to “survive”.
    The honest men who just want to be left in peace.
    Those who don’t want their little lives disturbed by anything bigger than themselves.
    Those with no sides and no causes.
    Those who won’t take measure of their own strength, for fear of antagonizing their own weakness.
    Those who don’t like to make waves—or enemies.
    Those for whom freedom, honor, truth, and principles are only literature.
    Those who live small, mate small, die small.
    It’s the reductionist approach to life:

    “If you keep it small, you’ll keep it under control. If you don’t make any noise, the bogeyman won’t find you.”

    Those people who roll up their spirits into tiny little balls so as to be safe.

    Life is always on the edge of death; narrow streets lead to the same place as wide avenues, and a little candle burns itself out just like a flaming torch does.


    – Sophie Scholl



    • Babar Mirza


      Your story is amazing..

      You can count on me sharing this with people who think their situation is too tough to make it happen…IN CANADA……

      • Rodrigo Flamenco



    • Timothy Marc


      Love ya work Rodrigo. Our hustler from El Salvador!

    • Gabriel


      Saludos desde Costa Rica! Me motiva su historia, realmente es un ejemplo de persistencia y el deseo ardiente de lograr algo. Espero poder conocerlo pronto junto con los demas miembros de SSM

      • Rodrigo Flamenco


        UUUU si estas en Costa Rica definitivamente te saldra mas facil (y Tim viaja a ese pais unas 2 veces por año) asi que metele 😀 vale la pena

    • Rodrigo Flamenco


      Here’s a post on my experience with SSM if you want to know more 🙂


  12. Frans


    This post has already helped me make a few difficult decisions.
    Thanks Tim.

    #BeBOLD ;D

  13. Rob


    Agreed – especially on point 14. If you desire to be wealthy, constantly talking shit about rich people causes conflict in your brain that prevents you from taking action. The same with wanting to be a player and yet simultaneously talking shit and calling them misogynists.

  14. Tom


    So many great tips and got tonnes of motivation. I will come back to this article as soon as I feel myself slipping off the path to success. I want to sign up to SSM right now!! I’m guessing you won’t reveal yet but when is it?

  15. Devin


    Hey Tim.

    Excellent read. I always zero in on your material, shut the door, throw my phone across the room, and tune in. This article jives so much with how I’ve been feeling the last few months. I went through a breakup, ventured off into the world alone for the first time, failed, and came running back to something safe. And shortly after I got here, I realized I’d made a tremendous mistake. Within the last month or two, I said ‘I’m so sick of all the bullshit holding me back’, and one by one, I’ve been giving zero fucks, and eliminating that which does not matter.

    I’ve given away so much shit I don’t need, and stopped hanging out with people who aren’t going anywhere in life. I quit playing video games and TV series (just fuckin’ quit halfway through everything I had a desire to ‘finish’. Get, gone, out of my life. No time for mindless consumption), quit investing any emotional energy into my shitty call-center day job of doom, didn’t write a letter back to my always-leading-me-on-but-never-actually-gonna-happen-fantasy-girlfriend (she wrote me one, I said I’d write back. But then I changed my mind.) I’ve been spending more time listening to albums I love, studying valuable skills, making music, getting better sleep, etc.

    My awesome friend back on the other side of the country is gonna help me get back to where I ran away from. He thinks like us, and of course I shared this article with him as well. I’m done being a child. It’s over. I’m ready to eat the dirt, when I fall on my face. Because I’m just gonna get back up and try again.

    Thanks for all your work, Tim.

  16. Paul


    SSM is my religion and Tim is my Prophet Isaiah. Seriously though, stuff like this and related subject matter is what OUGHT to be taught in schools – as opposed to Gym or f’n Study Hall

  17. Kregan


    This is really good mate… Amazing!

    Will continue to read again and again. Cheers

  18. Ray Alez


    Wow, fantastic article!! Thank you, Tim!!

  19. Luke


    Easily the best article I’ve read in a long, long time.

    So much value and inspiration. The info is presented in such a fun way and I can’t help but read it in an Aussie accent :p

    A full length book from Tim would be a great read.

  20. Tynan


    Epic piece of writing man, your best yet.

  21. Bruno


    Tim, thanks for more free content.

    You’re awesome, and I’m proud to be a part of your tribe.

    I’m following your teachings here in Brazil, will update you when things start working out!

    • Timothy Marc


      Bruno mate, we love having you part of the tribe too. Keep me posted on how things go over there in Brazil!

  22. Wei


    Hey man, this post certainly came straight from the heart. It’s so refreshing to hear you call it like it is. It was a blessing for me to find this community after spending a couple of years being AIMLESS. I don’t think there’s anything more soul destroying than not having a clear vision but I feel like I finally have a clear path to follow.

    I find it funny how you managed to distill it down into 4 simple points. It’s the bullshittery that makes me feel like it’s too simple, but the reality is, there’s elegance in simplicity. Thanks dude

  23. Sander


    Great read. You gave some really actionable insights here (even for the experienced SSM guys). Thanks!

    The funny thing is, that 1 year ago (before starting SSM), I’d never thought that travelling the world, making money with a freedom business was possible, or that most of your advice is just ‘too hard’ or that “I can’t do it”.

    Yet when I joined SSM, it just seemed to go so easy. Like all those blockades just went away. Mostly because of the amazing community that’s holding you accountable and supports you with archieving freedom.

    Soemthing I’ve never seen anywhere else.

    Thanks for that Tim 🙂



  24. kamil bazan


    “Just do it” can’t get any more simpler than that, thanks for the great article!

  25. Leighroy


    Ok Tim. Firstly I just want to agree that this is the best article you’ve written thus far! Reading through your atricle, I found myself guilty of points 1, 2, 3… By the time I got to 4 and read the part about your friend at the car wash, I picked up my phone and created MY FIRST CUSTOMER! I’ve been sitting on the idea of creating an Outdoor Recreation Fitness Program for Children with Autism. I know a lady who’s son suffers from autism. I told her what my view was and she is super keen on the idea!

    Oh and by the way.. I deleted facebook from my phone but then remembered that a facebook close is my only option sometimes. So I’ll reinstall it but NO BULLSHITTERY!

    Thanks for the inspiration 😉

    • Timothy Marc


      Great stuff man. It’s funny how simply committing completely to making that sale and cutting out the mental rubbish makes it happen quicker than you think is possible.

  26. Andy Pineiro


    Great article, I’ve already started working on my first freedom business, I will take into consideration every tip you are sharing here.

    Have an excellent day!

  27. Babar Mirza


    10000 hours to mastery also applies to business, so I personally want to start banking these hours ASAP. Anyone who reads this article and is interested should find someone who needs something (video, website, logo, etc), then run to http://www.elance.com and make it for them.

    Do it at production cost. Have your client help you build your business and the skills you need.

    Tim recommended that you read Psycho Cybernetics a while back. In that book, it talks about how a guided missile constantly goes forward and corrects its course as needed while IN FLIGHT.

    It’s the exact same way with business. My first sale was a cluster fuck. I didn’t know what the hell I was doing or how to start. I made some audacious claims that I could provide a service, ran to Elance, and winged the shit out of it. Eventually, I pushed through the bullshit and managed to give my client a product that he was IN LOVE WITH. This taught me so much, what to do, what not to do.

    If you don’t take action right now, chances are, you never will. So do it now because as Eckhart Tolle says, “the Now is all you’ll ever have”.

    And Tim, thank you once again for the motivation. Words don’t express the gratitude, so I’ll just give you a bro hug when I eventually meet up with you!

    PS: Woah..I didn’t expect to go on a rant…just kinda typed what was on my mind after reading…haha…

  28. Dax McClellan


    This is the article I needed to read, Tim I just ditched a girl to read this and Im happy I did. Cut the bloodclaat bullshittery!

  29. kate delves


    Loved the article, highlighted the main points and emailed my friends who keep telling me to just do it! I felt a fire in my belly after reading it too.
    However when I scrolled down to the end I was slightly disappointed to see not a single woman as a personal resource, there must be some out there! thanks

  30. Jesse


    Working on a couple client’s websites right now…and to think a year ago I hustled over to a Starbucks (and ended up being late to a shitty bagel job) just to sign up for SSM!

    NO HESITATION. I had been waiting to join this tribe of bad ass mofos since my cousin first introduced me to your new quest, Tim. And boy am I happy I made that decision. #NothingWasTheSame

    Points #9 and #14 deeply resonated with me. I’ve heard about the concept of “buy-in” before, but reading it in another way cemented it in, I think for good. SHIT GOT ME HOT. And although I’ve stopped playing the blame game, #14 is a place that I hope others will experience when they see me dominating business and the night scene. LIKE A BOSS.

    Let’s get to fucking work

  31. Kable


    Monster article, bro! In both duration and more importantly, impact.

  32. Henry


    Awesome post Tim. It’s good to see that we follow some of the same people/blogs. I will have to keep coming back to this post every now and then to make sure I’m on track.

    I can relate to EVERY single point here. It’s wicked to find them all written down in one place. So many ‘aha’ moments whilst reading it.

  33. Apurv


    Amazing amazing article! This is as potent as the red-pill in the matrix and a snapshot of the entire SSM culture.

    I’m trying to remember the time when I joined SSM – and it literally feels like a few lifetimes ago because I’ve grown so much since then.

    In terms of starting my own freedom business – I was equivalent to the guy who lives in the basement who plans to sneak out to his city club one day and land a relationship with the hottest girl in town. My only measure of success for the program was the money aspect – and that’s all.

    But this program has given me so much more apart from the financial knowledge, tools and confidence to generate the income I want (and scale it to whatever levels as long as I’m willing to put in the effort) and has helped me develop my personality in areas I never could imagine.

    Not to mention the part I love the most – the community and the live SSM meetups we have every now and then where we get to hangout with the SSM brothers – which has further cemented in my mind that this lifestyle is for me and that’s how we are supposed to roll.

    Seriously, I can’t imagine how life would be if I had not taken a leap of faith in myself and in the program… joining SSM was one of the best decisions of my life and definitely the best financial investment I’ve ever made.

    @Tim, Thanks a lot for everything brother! 😉

  34. Dave


    Hey Tim,

    thanks so much for this latest article. Reading Bobbe, Rodrigo and Sander’s replies, everything about the SSM brotherhood and lifestyle sounds amazing. Really makes your soul come alive.

    Can’t wait to join you guys in The Source Code and the next freedom-trip. I’m catching up with an old friend tonight and doing whatever it takes to make sure I’m definitely in for the upcoming Source Code.

    12 months of Be The Ferrari personal training services to help him be the best and strongest version of himself and ensuring I have everything ready to jump straight in.

    Can’t tell you how psyched I am, thank again Tim

    • Timothy Marc


      Hey Dave, you sound dedicated as hell. Just the kind of guy we love to have in SSM 😉

  35. Freddie


    Tim. This. Is. Why. YOU. Are. A. Legend.

    And why we fucking LOVE you!

    Now go have a beer(or whatever) and enjoy your day.


  36. Luka


    Dreaming it before – living it now! I just remember before entering SSM being so stressed because I didn’t know what was going to happen. I am glad I made the right decision. Being a part of this community has been a blessing experience. And the Secret Society M Course, after doing it I realized I could never do it on my own, it goes so far ahead. And tnx again Tim for taking care of us.

  37. Apoorv


    Great article man.

    Also tim I just landed my first client for $3500. Well it took me a bit more time than I expected. But I am glad that I joined SSM & stuck to it till I get results. Its amazing feeling when I am making money with just laptop & internet. I feel liberated & understand total freedom. But this freedom comes at very high cost of blood sweat and tears. SSM is not easy way out. You better be willing to work your ass off. But at the end of hard work you get freedom from your day job, freedom to travel & do anything else that you desire.

    I am also able to take care of my sick parents while making money. This is big deal for me.

    • Timothy Marc


      Awesome work on the sale man! Keep with the process and you’ll be knocking off more sales very soon.

  38. Mad


    Instead all 19 resources Tim offered, I would suggest you to listen to only one – Tim himself. Lazer focus and soak up his knowledge – hes the best at teaching systems that support FFA – freedom fund and adventure 😉

    The SSM course has totally shifted me from just being a wantrepeneur to actually having a working business and making heaps of money..

    Heres to no bullshittery no more !

  39. Stanislav


    One of best articles ever, and with these recommended books and blogs you nailed it.
    Thnaks for so much value
    Greetengs from Serbia

  40. Alexander


    Joining SSM and being a part of your course and life was the single best thing I’ve ever done in my life.
    It’s weird and I have to pinch myself everyday, I wake up when I want, I train crossfit morning and afternoon, I see friends, go rockclimbing, ride around on the coolest motorbike on the planet, all while making money from my laptop.
    It feels amazing to be a part of such an amazing community with life long friends

  41. Jacob


    Awesome Blog-post, Tim.

    Definitely helps push us to the next level.

    Thanks for the good leadership, the mentorship, and the friendship you generously share with all of us.

    Keep being a Legend.

    Keep creating that Movie.

    Keep inspiring us out here.

    – Jacob.

  42. Nick


    BEST POST EVAR!! Thank you so much Tim!! This is why I’m doing my stuff, this is why I’m all going SSM! It’s retty rad, when you told the story about the bodybuilder…last year I was going to a gym (the biggest f*cking gym in South America) and my instructor was a spoiled thin boy, with rude manners, not looking me in the eyes, all behind the girls and the rich people, teaching me nothing but shit. This year I became a member of another gym , much smaller, but the intructor and owner trains athlethes, actually champions in bodybuilding AROUND THE WORLD. He was a former bodybuilder. He knows what he’s talking about, he’s the real deal, and I’m happier more than ever. Anyway…I’m with you all the way man. Thanks to you I got laid! 😀 Now waiting for the SSM opening! Cheers dude!

  43. Steve King


    Freaking awesome article !!

  44. Quinten


    AWESOME VALUE IN THIS ARTICLE! I got the 2000 dollars down and ready to spend on this course (I hope it is 2000 dollars atleast, if it gets more expensive I won’t buy it lol).

    Problem with the money thing is, that my dad gave it to me with another goal. #school. He wanted me to use it for my study. I want to use it for my business. Well, I’m 18 so I guess it’s my own choice but anyone else here in a same kind of situation? Will I be able to make back that money within 3 months if I’m willing to work my ass of? Like literally ;).

    I’m so ready to join, but so fucking afraid I will piss my dad off.

  45. Max


    I joined SSM last summer, but wasn’t able to fully commit because of (another) summer sales job I had, grinding away in the hot sun going door to door selling satellite TV every day with false promises and expectations of coming home with an overloaded bank account. Was not successful. Neither were my co-workers. I realize now I was only busting my ass day in and day out to put that money in someone else’s pocket.

    I see now that all the time I spent slaving away was only helping create someone else’s movie, and that the whole time I could have put in the same amount of effort (or less) making my own crazy fantasy become a reality, and have a lot more fun while I’m doing it.

    SSM isn’t only about making money (clearly.) It’s made me strive so much more for becoming the best MAN i can possibly be, and it’s woken me up to how devastating the sheep-like mindset permeating today’s culture actually is. SSM has inspired me to quit smoking weed and playing video games, and overall stagnant living (Which I had a major problem with, “being okay with going nowhere”). THe crazy thing is now I have abosultely ZERO desire to go back to any of these old habits. It’s barely even a battle. These days literally all I think about is lounging on some beach somewhere, mimosa and laptop in hand, and some honey by my side, and simply moving forward every day… and this excites the hell out of me, because with SSM I know it’s going to happen.

    Society, your family, and even your closest friends will tell you that you need to spend ridiculous amounts of money on a college to be successful in this day and age. I’m here to tell you that that’s all BULLSHIT. You can waste $100,000+ and 4+ years of your life earning an MBA that will ultimately lead you nowhere, or you can make the investment (less than ONE semester of college) and have all the resources, the accountability, and the friendships you need to build the lifestyle YOU desire… on your own terms.

    Break free from the shackles and come fly with us. 😉

    -Max T

    • Timothy Marc


      Inspiring Max! Thanks for the comment mate.


  46. Sundeep


    Amazing article!! Truly a manifesto for living a life of no regrets.

    I’ve been feeling the burning desire you mention for the past couple years now, but still failed to take the leap. That will end now. Lot’s of resonating points in your post…something I’ll need to read several times to fully digest the content.

  47. Ro


    Thanks for the mention; an honor to be mentioned with such great company.

  48. Ana


    Tim, I hope You always remenber The leader your are and the power of making a impact that you have been give it .
    You know how to use words to make a difference and so that people can understand them and related to them …
    Although books, people and many others ways this was the perfect post for me to read and I literally began checking off everyone of them until I clear up my life …

    A few hours later someone who I admire and always wanna to be mentor by spoke to me about a big contract and working on the daily basics with her and hear team …

    It’s so true as soon as you clean all that rubbish good things began to happen because you are not longer busy thinking about drama and other people life .

    I can only imagine how hard it can be a time for you to know what and when to share such a deep articles but I can personally said it can in the right time for me .

    Thank you for been such a great mentor and so transparent .

    I look forward to join ssm and be part of this adventure !!


  49. Saint Eclipse


    I fucking love this website. I’m currently building my freedom business from all the free content (THANK YOU, Tim), and right now I’m in the testing the market phase. Just keep on chugging along, on my grind. 😀 I FUCKIN’ LOVE LIFE

  50. Pieter


    Excellent, inspired me. Off to do something awesome after I tweeted this

  51. Charbel


    Awesome article Tim. It hit me on a really personal level. I’m really inspired to get a move on my new life. Cutting out the bullshit ASAP. Thanks 🙂

  52. Gerald


    Unreal piece of writing Tim, like a kick in the ass from Jesus!


  53. Rodrigo Bte


    Love the bullshitery concepts. Really really appreciate the references at the end of this incredible article.

  54. Neil Ednacot


    Hi guys, this is Neil. I’m just wondering how to get into the SSM program? I already watched the consultation video and the second video. So, what’s going to happen next? and how much is it to join SSM?


    • Timothy Marc


      Hey Neil,

      Sending more info out on this in the next couple of days – stay tuned to your email!


      • Neil Ednacot


        Thanks Tim! I appreciate it.

  55. Matty Roz


    Awesome, ‘no bullshit’ article here! Always inspiring this slacker to step up and do better.

    I’m going to read The War of Art again.

    Cheers Tim,

  56. Erhan Erown


    Yep, Life is so much easier without bullshittery…i think the easiest way to train that resistance against it even before thinking about business is to go and get those girls in the nightclub, in the streets, literally everywhere you are hehe.

    Big shout out to my man Owen Cook ;).

    Luckily I had the chance to escape from my environment and I traveled around Australia for the last 1 1/2 years to find more to myself and what is really valuable in this World.

    Thats why I can’t wait to join that community and be surrounded with like minded, success oriented people which have big dreams instead of (sad but true) family and friends who think too small and don’t understand your new goals.

    And yeah TIM…you are a Legend man no doubt :D.

    so cheers and greetings from germany guys!

  57. Hasan k


    Soooo awesome!

    Cant wait to really be part of this group by being a hustler too.

    The resources section at the bottom was a really nice touch.

    Thank you so much Tim!

    • Timothy Marc


      My pleasure Hasan!

  58. MHR


    Tim, your course and content revolutionized my life. For anyone who wants to start this road… ask yourself: do I want freedom? Do I want not only just freedom from money, but also freedom of money? If you hear a resounding yes!!! Go. Sign up now. If you hear a little quiet ‘yes’ with hundreds little voices of fear, concern, and doubt. You need to sign up more than those who have the resounding yes. More over than the resounding yes… the quiet one is more powerful, and wants the freedom even more. So sign up, take action, do your thing.

  59. Rodrigo Flamenco


    Hey guys, if you want to know more about the experience with SSM you can check it out in this post 🙂


  60. Slater


    what a great call to action Tim! when you cut the fat, you can enjoy the meat. Action and engagement is what makes life fulfilling, not passivity and excuses!

  61. Andrew


    Hey Tim

    I’d like to attend a Secret Society Mastermind, currently haven’t the funds to do so but is there a schedule or something?

    Andrew Down

  62. Sabby


    Where can I go to find out more information about the SSM? I have unfortunately missed the date to sign up but I would love to know more in depth information as to when the next one is, pricing, outlining etc. Would there be anyone here who could provide said info.

    Thanks in advance!

  63. Vineet


    Nailed it!

  64. Nae


    Entered casually on the site to waste some time;
    THIS STUFF IS GOLD! Didn’t expect so much value in a single article

  65. Michael


    Wow… I feel like my mind was just hooked up to a brain re-calibration device.

    Thanks Bro.

  66. Miss A


    Yo Tim,
    I was pretty excited when I heard about your site, I’m an entrepreneur myself using a similar method to the one you discribed. Unfortunately the more I read your blog the more I became bitterly disappointed. You have some great ideas but you really cut your audience in half by all the sexist remarks and cliche metaphors using women to illustrate your points. I noticed there’s not a single female in your team or in any of your pictures. Equal representation is just good business sense. Consider this customer feedback from 50% of the market you are alienating. Cheers Miss A

    • Timothy Marc


      I really appreciate the feedback, Miss A. I used to work in the Dating industry for men – so it’s natural for me to use dating metaphors. I’m a little older now and don’t really think in these terms as much as I used to (older, wiser and more understanding). We are launching our new blog and studio and will be shifting direction with this sort of thing. Thanks for taking the time to comment.


  67. CJ


    Great article Tim, thanks! I’m building my freedom business with the help of all your content, can’t wait to join SSM and to get access to even more valuable resources!

  68. Southpaw Height Adjuster


    Awesome post.


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