Updated 6/12/17 – Included the live strategy session replay at the bottom of this post.
The Freedom Business Blog is back after a year and a half of closure.
And what does this mean for you?
We are going to make 2018 your best year ever!
See I was flying back from our annual Secret Society Mastermind event and I got VERY inspired.
Inspired by our members like Chris who was banking freedom sales right at the event:
Or members like Cam Watson I was chatting to on instagram…
Since starting with our program Cam has been able to travel the world whilst running his business full time.
And that’s why in 2018 I’m going ALL IN on Freedom Business, the blog and our community.
It’s a VERY exciting time for you to be here.
The “Freedom Business” Success Movement Is Only Getting Stronger
I say it all the time… but for real….
There’s never been a better time than RIGHT NOW to build an online business.
Only a few days ago the online Black Friday Sale blitz swept the world.
And Shopify, an ecommerce platform many of our members use, hit sales of $1Billion.
Yes, that’s only over this short Black Friday/Cyber Monday period.
And again, it means things only get better and better for online business.
This image from Jimmy features a medallion all SSM members get when they come on board.
It’s designed to go on your keyring and remind you about what this movement is all about.
Our core values of Freedom. Fun. Adventure.
I started our community 6 years and 10 months ago in February 2011.
Since then it’s been the most rewarding, exciting and success producing thing I’ve ever been a part of.
But it’s not the only thing I’ve been doing and that’s where things have been tricky.
Be Very Careful What You Wish For
Here’s a MASSIVE lesson in business strategy and values.
You see… All the stuff we use to build freedom businesses is VERY attractive to big companies as well.
So as I started to attract big clients for larger marketing campaign work…
In 2017 I decided that these were the next logical steps for my business:
- Close the Freedom Business Blog
- Get more local staff
- Entrench our identity in our office location
- Work with bigger clients (100k+ revenue each)
- Don’t open our SSM community again
- Build a corporate marketing company like Ogilvy
I’m now at the end of this year long experiment with some very important lessons.
Here’s the biggest lesson:
I violated my own “freedom rules” by creating myself a job where I have to go to an office, manage staff… and do all the things that got me into Freedom Business in the first place.
I let my ego get in the way of my happiness and it cost me.
Here’s my line of thinking at the time…
“If I build this big cool business with a team and an office THEN I’ll be (seen as) a success!”.
Do you do that too?
“If THIS happens THEN you’ll be a success!”
It’s crazy how the mind works and pushes you in directions that don’t serve you.
See when you build a Freedom Business and it’s just you and the laptop…
It feels like friends and family don’t take you and your work seriously.
Customers and clients don’t care… because all they care about is you being able to deliver a RESULT.
Now don’t get me wrong.
In my case the local office, team and everything have been fantastic.
But deep down I had to come to terms with something painful:
The way things are right now doesn’t align with my own values and goals.
And you should never ever violate your own values and goals or you will pay the price.
“The pain of problems is a call to find solutions rather than a reason for unhappiness and inaction, so it’s silly, pointless, and harmful to be upset at the problems and choices that come at you (though it’s understandable).”
– Ray Dalio
So I’ve been using the 80/20 principle to clean everything up.
How the 80/20 Principle Can Save Your Life Too
80% of what you have in your life right now is CRAP that is not producing the outcomes you want.
I guarantee it.
Over the last couple of months I’ve been ruthlessly going through everything with an 80/20 filter.
It’s amazing how much rubbish and weight you carry around with you and you don’t even know it.
Look at every element of your life.
Personally and professionally… and ask the question:
“Do I really need this to get what I want out of life?”
Here’s just a fraction of my list…
- Do I really need an expensive office?
- Do I really need a large team?
- Do I really need 5 cameras?
- Do I really need 8 computers?
- Do I really need that clickfunnels account?
- Do I really need to catch up for coffee with that person that complains all the time?
- Do I really need to live in Melbourne?
- Do I really need to take on that project?
What would happen if you got rid of all these things immediately?
What would my life look like?
Would I be happier?
And so I’ve made moves to cut 80% of the things that are unnecessary out of my world.
A lot of these things also have become “do WE really need”… As I’m getting married next year to my favourite person Cayla, who’s on the freedom journey as well.
Me, Cayla and some of the Freedom Business Live crew in Las Vegas
This has been a painful yet incredibly rewarding experience so far.
The most painful being letting go some of the absolute best team members I’ve ever had the pleasure to work with.
People I genuinely enjoy seeing and working with every day.
That has been the toughest so far.
We’re also packing up and shutting down the physical location/office to give us room to get out there.
Get out there where YOU are and start having some more fun in business and life.
See when you start getting rid of all that weight that’s holding you down… You open up room for the important (and fun) things to happen.
2018: Officially Your Best Year Ever
This upcoming year I’m going ALL IN on my best year ever.
And you’re coming too.
You and I are going to be connecting a lot more for one very specific thing thing:
Building an online business so you can finally live a life of freedom, fun and adventure.
So if you’re looking for 2018 to be the absolute best year of your life so far it’s time for us to plan now.
Let’s start everything off with a conversation.
As I mentioned in the video above…
We need to look at what you want to happen next year.
“If we were having this discussion 1 year from today, and you were looking back over that year, what has to have happened in your life both personally and professionally, for you to feel happy with your progress?”
– Dan Sullivan